About The Hanukkah Superstore

The Problem That Started It All...

Hanukkah decorations suck! Well, they did before we started making them!

Every December, while Christmas decorations lit up neighborhoods like Vegas, Hanukkah celebrations were practically invisible. You'd be lucky to spot a single menorah in a window, let alone anything that screamed "Festival of Lights" with the same joy and pride our holiday deserves.

How Two Fraternity Brothers Changed Everything

Back in 2019, AEPi brothers Brett Blumstein and Loren Nelson were doing their annual neighborhood holiday walk when frustration hit harder than a dreidel to the forehead. After hours of furious Googling for quality Hanukkah decorations (and finding basically nothing), they made a pact that would change outdoor Jewish celebrations forever.

"Someone needs to fix this," they said. "Why not us?"

Enter Dinokkah: The Hero We Didn't Know We Needed

What started as a simple solution became a 6 foot tall, brightly lit T-Rex proudly wearing a yarmulke and displaying a menorah. Yes, you read that right. A Hanukkah dinosaur. Because if Christmas gets inflatable Santas and reindeer, why can't we have a prehistoric miracle?

Dinokkah wasn't just adorable. He was revolutionary. Suddenly, Jewish families had something bold, fun, and unapologetically festive to display. Something that said, "We're here, we're celebrating, and we're not hiding in the shadows anymore."

From Dorm Room Dream to Wall Street Journal Feature

What began as two friends solving their own problem has grown into a movement. Since launching in 2020 from Los Angeles, we've been featured in the Wall Street Journal and major media outlets, proving that the world was hungry for what we were serving.

Our mission? Simple. Make Jewish pride visible, vibrant, and impossible to ignore.

We believe every Jewish family deserves to celebrate with the same joy, boldness, and community spirit that lights up neighborhoods during every other major holiday. Whether you're displaying Dinokkah in your front yard, setting up our LED neon menorah, or gifting a Unikkah unicorn to your favorite Jewish kid, you're not just decorating. You're making a statement.

More Than Decorations: We're Building Tradition

From our design studio in Los Angeles, we ship worldwide because Jewish joy knows no borders. Every product we create is designed by us, crafted with care by our manufacturing partners, and built to spark conversations, smiles, and maybe a few double takes from the neighbors.

Sure, we started with one inflatable dinosaur and people called us crazy for being a "superstore" with a single product. But hey, it took Moses 40 years to wander the desert. We're just getting started.

Join the Festival Revolution

Whether you're an AEPi alum who gets the brotherhood bond that started this journey, a Jewish family tired of invisible holidays, or anyone who believes celebrations should be bold and inclusive, you're part of our story now.

Because here's the thing: Every time someone sets up one of our decorations, they're not just celebrating Hanukkah. They're changing the landscape of how Jewish holidays look in America and beyond.

Ready to light up your neighborhood? Welcome to the Hanukkah Superstore, where Jewish pride meets prehistoric proportions.

Now let's make this Festival of Lights impossible to miss.